Table of Contents
Travel agents use various software tools to manage bookings, client relationships, itineraries, and operations efficiently. These tools include Global Distribution Systems (GDS) for real-time inventory access, booking and reservation platforms for handling reservations, Customer Relationship Management (CRM) systems for client data and marketing, itinerary builders for trip planning, and emerging AI-powered tools for automation and personalization.
The choice of software often depends on the agency’s size, focus (such as corporate or leisure travel), and budget. The market emphasizes integration, AI enhancements, and cloud-based solutions to streamline workflows and improve customer experiences. Popular providers include established companies such as Amadeus and Sabre, as well as newer platforms like TravelPerk and Tern.
What Is Travel Agency Software?
Travel agency software is a specialized platform designed to centralize and automate key operations for travel agents and agencies. Instead of juggling spreadsheets, emails, and multiple websites, agents use a unified dashboard for tasks such as bookings, client management, and reporting. These systems often integrate with suppliers to provide real-time data on flights, hotels, cars, and activities.
Core features include:
- Booking Integrations: Access to GDS for what software do travel agents use to book flights, hotels, and more.
- CRM Capabilities: Track client preferences, history, and communications.
- Itinerary Builders: Create customizable, shareable trip plans.
- Automation: Handle invoicing, payments, and reminders.
- Analytics: Monitor sales, commissions, and trends.
Many platforms emphasize AI-driven predictive recommendations, multi-currency support, and mobile accessibility, making them ideal for corporate and leisure travel.
Benefits of Using Software for Travel Agents
Adopting the right software used by travel agents offers numerous advantages, helping agencies remain competitive in a digital-first world.
- Centralized Management: Keep all bookings, client details, and schedules in one place, reducing errors and saving time.
- Faster Bookings: Real-time integrations speed up searches and confirmations across suppliers.
- Enhanced Client Experience: Deliver personalized itineraries, mobile portals, and timely updates for better satisfaction.
- Task Automation: Eliminate manual work on invoicing, follow-ups, and payments, freeing agents for client-focused tasks.
- Insightful Reporting: Track commissions, performance, and trends to drive business growth.
- Scalability: Tools grow with your agency, supporting everything from solo advisors to large teams.
- Cost Savings: Reduce overheads through efficient operations and integrated expense tracking.
User feedback highlights how these benefits lead to higher bookings and client retention, especially with AI integrations.
Top 15 Software That Travel Agents Use in 2025
Based on recent industry reports and user discussions, here are the best software options for travel agents. This list combines established GDS platforms with modern solutions, including new entrants such as SquadTrip and Copilot. We have prioritized tools for various needs, including travel agent computer software for desktops and mobile apps.
| Software | Key Features | Best For | Pricing (2025) | Pros | Cons |
|---|---|---|---|---|---|
| Sabre | Advanced ticketing, revenue management, real-time global inventory. | Corporate and leisure agents. | Per-booking fees, enterprise licensing. | Strong airline partnerships; customizable. | Steep learning curve; requires training. |
| Amadeus | Comprehensive bookings, AI insights, API integrations. | International/large agencies. | Subscription + transaction fees. | Wide European reach; rail content. | Higher costs for small users. |
| Travelport (Galileo, Apollo, Worldspan) | Multi-source content, NDC support, mobile apps. | Global/hybrid agents. | Transactional. | Diverse suppliers; efficient for complex trips. | Outdated interface in some modules. |
| TravelPerk | Corporate bookings, expense tracking, policy compliance. | Business travel agencies. | Starts ~$15/user/month. | User-friendly; integrations with Slack/HR. | Limited for leisure travel. |
| WeTravel | Itinerary packaging, payment processing, group bookings. | Tour operators/advisors. | 1-2% transaction fee. | Easy payments; multi-currency. | Basic CRM; group-focused. |
| Rezdy | Online bookings, supplier integrations, calendar sync. | Activity/tour agents. | Starts $49/month. | Scalable; B2B/B2C support. | Less for flights/hotels. |
| Lemax | B2B/B2C bookings, invoicing, supplier management. | Full-service agencies. | Custom enterprise. | Comprehensive; scales well. | Onboarding time; overkill for small teams. |
| Travefy | Itinerary building, client portals, quotes. | Travel advisors. | Starts $39/month. | Intuitive; beautiful presentations. | No direct bookings. |
| Tern | All-in-one CRM, itineraries, reconciliation. | Independent advisors/agencies. | On request. | Streamlines workflows; user-friendly. | Still maturing features. |
| Juniper | Multi-channel bookings, CRM integration, APIs. | Large agencies. | Enterprise. | Highly customizable; global support. | Complex/expensive for small users. |
| Dolphin Dynamics | Dynamic packaging, XML integrations, reporting. | UK/EU agents. | Quote-based. | Flexible for cruises; strong modules. | Steeper curve. |
| SquadTrip | Group trip planning, bookings, payments. | Group travel agents. | Commission-based. | Comprehensive for groups; easy setup. | Niche focus. |
| Zoho CRM | Custom workflows, analytics, travel templates. | Growing agencies. | Starts $14/user/month. | Affordable; multi-channel. | Not travel-exclusive. |
| HubSpot CRM | Lead tracking, email automation, integrations. | Small-mid agencies. | Free core; premium ~$20/user/month. | Marketing tools; easy to use. | Add-ons needed for advanced travel features. |
| Copilot | AI-driven bookings, itineraries, client management. | Modern agencies. | Varies; starts free tier. | AI personalization; boosts revenue. | Emerging; limited integrations yet. |
Other notable platforms include Ezus for custom trips, Zaui for tour reservations, BizAway for corporate travel, Avochato for communications, and Travelomatix for B2B portals in the USA.
Below, I will break down the key categories with examples, features, and relevant comparisons. This research is based on industry reviews, user discussions, and recent trends.
1. Global Distribution Systems (GDS)
GDS are essential tools that connect travel agents to global inventories of airlines, hotels, car rentals, and more. They serve as intermediaries, enabling real-time searches, bookings, and fare comparisons. Agents usually need certification or partnerships to access them, and costs can be high for smaller agencies.
| GDS Provider | Key Features | Best For | Pricing Model | Notable Users/Notes |
|---|---|---|---|---|
| Amadeus | Comprehensive airline/hotel/car bookings, fare construction, API integrations, AI-driven insights. | Large agencies, international travel. | Subscription-based, per-transaction fees. | Widely used in Europe; offers training courses. |
| Sabre | Advanced ticketing, revenue management, customizable workflows. | Corporate and leisure agents. | Per-booking fees, enterprise licensing. | Strong in North America; integrates with CRM tools. |
| Travelport (Galileo, Apollo, Worldspan) | Multi-source content, NDC (New Distribution Capability) support, mobile apps. | Global agencies needing diverse suppliers. | Transactional pricing. | Combines three systems; good for hybrid agents. |
| Galileo (part of Travelport) | Flight/hotel bookings, fare rules, e-ticketing. | Mid-sized agencies. | Usage-based. | Focuses on efficiency for office-based agents. |
These systems are not always affordable for independent agents, who may choose host agencies or consolidators to access them.
2. Booking and Reservation Software
These platforms manage end-to-end bookings, often integrating with GDS or direct suppliers. They focus on automation, multichannel reservations, and payment processing. Leading tools emphasize mobile access and group travel features.
| Software | Key Features | Best For | Pricing | Pros/Cons |
|---|---|---|---|---|
| TravelPerk | Corporate booking, expense tracking, policy compliance, integrations with Slack/HR tools. | Business travel agencies. | Per-user/month (starts ~$15). | User-friendly; strong reporting. Limited for leisure. |
| WeTravel | Itinerary packaging, payment processing, group bookings. | Tour operators, advisors. | 1-2% transaction fee. | Easy payments; good for custom trips. Basic CRM. |
| Rezdy | Online bookings, calendar sync, supplier integrations. | Activity/tour-focused agents. | Starts at $49/month. | Scalable; API access. Less for flights/hotels. |
| FareHarbor | Reservation management, waivers, analytics. | Adventure/experience agents. | Commission-based. | Free setup; mobile-friendly. Niche focus. |
| Lemax | B2B/B2C bookings, invoicing, supplier management. | Full-service agencies. | Custom enterprise pricing. | Comprehensive; integrates with accounting. |
| Dolphin Dynamics | Dynamic packaging, XML integrations, reporting. | UK/EU agents. | Quote-based. | Flexible; good for cruises. Steeper learning curve. |
| Ezus | Itinerary builder, budgeting, document automation. | Custom/FIT travel. | Starts at €99/month. | Collaborative; AI elements. Limited inventory. |
| Zaui | Tour reservations, POS, inventory control. | Operators with physical locations. | Starts at $99/month. | Robust for tours; mobile app. |
| Juniper | Multi-channel bookings, CRM integration. | Large agencies. | Enterprise. | Scalable; global support. High cost. |
Other notables include Bókun, Peek Pro, and TripWorks for tours, and Travelomatix for B2B portals.
3. Customer Relationship Management (CRM) Software
CRM tools centralize client data, track interactions, and automate marketing. Travel-specific CRMs include features such as itinerary management and lead nurturing. AI-driven personalization is a key trend.
| CRM Tool | Key Features | Best For | Pricing | Notes |
|---|---|---|---|---|
| HubSpot CRM | Lead tracking, email automation, integrations. | Small-mid agencies. | Free core; premium ~$20/user/month. | User-friendly; marketing hub add-on. |
| Zoho CRM | Custom workflows, multi-channel support, analytics. | Growing agencies. | Starts at $14/user/month. | Affordable; travel templates. |
| Salesforce | Advanced AI, sales forecasting, supplier management. | Enterprise agencies. | $25/user/month+. | Highly customizable; steep curve. |
| Pipedrive | Pipeline visualization, activity reminders. | Sales-focused agents. | $14/user/month. | Simple; deal tracking. |
| Travel-Specific: CRM Travel | Itinerary builder, booking automation, payments. | Tour operators. | Custom. | India-focused; lead gen tools. |
| helloGTX | Lead management, auto-responses, campaigns. | Marketing-heavy agencies. | Quote-based. | Explosive growth features. |
| moonstride | Multi-channel comms, supplier tracking. | Operators/DMCs. | Starts at £99/month. | End-to-end for tours. |
| EngageBay | Helpdesk, live chat, personalization. | Budget agencies. | Free-$99/month. | All-in-one; conversion boosts. |
Agents often combine general CRMs like HubSpot with travel add-ons for bookings.
4. Itinerary and Management Tools
These focus on planning and organizing trips, often integrating with email or calendars.
- TripIt: Auto-creates itineraries from emails; tracks flights, rentals, and documents. Free basic; Pro ~$49/year. Popular for seamless travel.
- Tern: All-in-one with CRM, itineraries, and reconciliation. Ideal for advisors; pricing on request.
- Travefy: Itinerary building, client portals. Starts at $39/month.
- SAP Concur: Expense tracking, bookings; integrates with TripIt for corporate travel.
5. Emerging AI and Specialized Tools
AI is transforming travel software in 2025, with tools for personalized planning and automation.
- Trip.Planner (Trip.com): AI itineraries with real-time recs; free/in-app.
- Navoy: AI agent for quick planning; integrates bookings.
- CrewAI Trip Planner: AI agents for custom itineraries; blockchain-optional.
- SAP Concur AI Booking Agent: Automates corporate bookings.
Other trends include blockchain platforms like Pitogo Travel for decentralized bookings and tools like FlightsLogic for B2B GDS integration.
Trends and Considerations for 2025
- AI Integration: 58% of agencies are boosting AI budgets for pricing, itineraries, and self-service.
- Cost vs. Value: Free tiers (HubSpot) for startups; enterprise for scalability.
- User Feedback: Agents on Reddit praise Travefy for usability, criticize GDS curves.
- Challenges: Privacy, NDC adaptation, integration costs.
- Sustainability: Tools like Travalyst partner with Booking.com, Expedia for eco-friendly options.
For deep dives, trial via Capterra/G2. Start with GDS + CRM for efficiency.
Conclusion
Software for travel agencies empowers agents to focus on creating memorable experiences rather than administrative tasks. There’s no one-size-fits-all choose based on your focus (e.g., software for travel agents USA like Travelomatix). Test options, consider integrations, and embrace AI for future-proofing. With the right travel agent system, you’ll enhance operations and client satisfaction.
FAQs
What software do travel agents use to book flights?
Agents primarily use GDSs such as Sabre, Amadeus, or Travelport for real-time flight bookings, fare comparisons, and e-ticketing. Integrated platforms like TravelPerk or Dolphin Dynamics also connect directly.
Do travel agents need different software for corporate vs. leisure travel?
Yes. Corporate tools (e.g., TravelPerk, SAP Concur) emphasize policy compliance, expenses, and approvals. Leisure software (e.g., Travefy, WeTravel) focuses on custom itineraries and packages.
What is the best CRM software for travel agents?
Top picks include Zoho CRM for affordability, HubSpot for marketing, and travel-specific options like Travefy or Tern for integrated itineraries. Among AI-enhanced CRMs, Salesforce leads for enterprises.
How much does travel agency software cost?
Varies: Free cores (HubSpot), $14-50/user/month mid-tier (Zoho, Rezdy), enterprise quotes (Sabre, Juniper). Factor in transaction fees (1-2%).
Does travel software support multi-currency and multi-language features?
Most modern tools, such as WeTravel, Juniper, and Lemax, are essential for global agencies. They handle local payments and translations seamlessly.
Do these platforms support travel insurance and visa services?
Many integrate with providers (e.g., Travelport for add-ons). Agents can bundle during bookings to increase revenue.
Can I track commissions and agent performance with this software?
Yes, through dashboards in Lemax, Sabre, or HubSpot. Monitor sales, earnings, and productivity in multi-agent setups.
How is AI changing software for travel agents?
AI tools such as Expedia agents manage self-service, personalized planning, and real-time updates, reducing manual work and increasing bookings.